Iconic Personal Styling

The truth about why you don’t have the style you want (and why shopping won’t fix it).

Lack of authentic style is a symptom of not knowing who you are and not expressing yourself.

And because you lack a defined, unique all-your-own personal style you’re caught in a vicious cycle of overwhelm, decision fatigue, guilt, shame, boredom, and frustration.

You know what you’re doing isn’t working, but you don’t know how to break out of the cycle on your own.

How do you know you're caught in this cycle?

You keep shopping because you assume that more clothing is the solution. Because you don’t know what to shop for, you keep adding to the pile of unworn clothes, you buy things similar to what you already have and create more choices and decision fatigue.

You won’t and can’t look at yourself objectively and continually blame yourself and your body for not having the style you desire. You know you’re doing this if you dress to continue to hide behind your clothes, you think every area of your body is a problem area, or you say things like “I’ll never find anything that fits me” or “I never find what I want when shopping.”

You’re comfortable. You continue with self-imposed limitations around what’s possible and what works, you keep shopping for the same things you already know don't work, outsource your style to your friends, co-workers, salespeople knowing what they’re selecting for you isn’t quite right, keep watching endless style videos and adding to the never-ending Pinterest style board.


You haven’t taken the time to develop your personal style.

If you’re here, you’re not alone. And you’ve likely felt or experienced one or all of these…

  • You’re unsure about your personal style or if you even have one,
  • You have a closet full of “nothing to wear,”
  • You second guess your outfit choices when getting ready or have closet meltdowns,
  • You’re frustrated finding clothes that fit your body, and/or
  • You avoid social situations because you don’t know what to wear.

These are all symptoms of a lack of authentic style - not knowing who you are and therefore you’re unable to express who you are through your style. And there is a persistent, nagging feeling of incongruence and disconnect because you know how you feel on the inside is not how you present yourself to the world.

What if you could refine your wardrobe and have everything in your closet work for you?

Skip the emotional shopping. Stop buying things that don't align with who you really are. Have a closet filled with only the pieces that look amazing and feel great.

Welcome to personal styling with Loren.
I uncover your iconic style.

Uncover your iconic, personal style

You’re ready to uncover your iconic personal style if …

You're moving into a new phase of your life and what you currently wear is not aligned with who you’re becoming.

You’re ready to step out of your comfort zone so you experience personal development and growth so that you show up authentically and powerfully.

You’ve tried to do #allthethings by yourself but nothing has changed for you.

You’re done wasting your time and money shopping for things that don’t fit, don’t make you feel fabulous and are barely worn.

You want someone to hold the vision for you of what’s possible- for your style and the YOU that you are becoming – so that you actually get there.

And you know style is more than just clothes. It affects how you feel about yourself, how others perceive you and how you present yourself to the world.


Iconic style happens first in your heart and soul, then in your mind, next in your closet, and finally, at the store.

Once you’ve made the decision to get intentional with your style and make a change this is the experience of working with me.

Step 1:

Design your iconic style

Before we even get to your closet, I always start with discovering my clients’ iconic, personal style to establish the foundation of the styling work. Your iconic style is based on your lifestyle, age, body type, and preferences so you end up loving your style and it reflects you and who you're becoming. I provide you expert styling guidance on how to dress for your body type, how to wear your clothes in new ways, and show you where things are working for you and where they’re not.

Step 2:

Personal styling

After discovering your Iconic Style, I shop your closet creating several (think 10 -15 +) new stylish outfits from what you already own. When we work together in your closet, I restyle your clothes to reflect your iconic style that we established in step 1. You’ll be surprised how many new iconic outfits we can create from what you already have. (If you are outside of Phoenix, not to worry, I offer virtual styling.

Step 3:

Personal shopping

Personal Shopping is the final step in the experience. I shop for you and curate a selection of clothes ahead of time from a consignment store, so when you arrive at the store, everything is ready for you to try on. You’ll try on many clothes and accessories that will complement your iconic style, fill the gaps in your closet and all of the work to source them will be done by me. This service is available virtually and in-person.


Camille went from complacent to congruent with her style. Shedding her past to step into her future.

Camille was stuck in the past. She was stuck in the past and she clung to these items. She felt lazy and overwhelmed with all the stuff she had. She felt vague, complacent and wearing whatever was easiest. She didn’t know where to start to make changes.

“My style is not bad but it's vague. I have a lot of clothes - some of which I bought, but most of which my mother gave/gifted me. I have never made the time and effort to define my style for and by myself.”

During her first session with me, we discovered her Bespoke Signature Style - Fierce, stunning, elegant. Her clothes from the past were let go if they no longer served and supported who Camille was becoming or they were restyled in new ways to feel congruent for Camille’s next stage in life.

And styling was just the start of her massive changes this year. A few months after her work with me, she quit her job, started a business and is in a new relationship. How’s that for a transformation? Congratulations Camille for making the bold leap into the next phase of your life!

- Camille N. (Italy)

Elizabeth went from hating everything in her closet to loving every single piece I found for her.

"I'm an attorney who had reservations about consignment boutique shopping. I try to be open-minded so I gave Loren a chance to make me a believer. Boy do I believe.

On the very first day I wore one of the outfits Loren shopped for, a woman stopped in federal court to tell me she loved my shoes. Loren shopped a whole new wardrobe for me. I'm glad I purchased everything. I love every single piece! Loren nailed my style! My personal power and confidence has soared.”

-Elizabeth T.


Maria realized she had much more to wear before even going shopping and has a whole new way to think about combining her clothes into outfits.

"After spending 30+ years in Corporate America management, my style needed to reflect the new me. Loren immediately understood that and showed me how to use the classic styles in my closet in a whole new way.  I ended up having much more to wear than I ever thought possible, without even shopping for more. 

But then, we shopped to fill in the gaps. THAT was the best shopping experience ever. Who would not want to go to the boutique, meet Loren in the dressing room and have a rack of clothes already picked out for a private fitting.  Gaps filled!  

Now I have great combinations that keep the classic style in and the corporate style out. I love going into my closet now because I know I have a whole new way to think about combining tops, jackets, slacks, shoes and accessories.

I highly recommend working with Loren if you want a fresh look at how you are showing up in the clothes in your closet ... and the investment is very reasonable.  For me, it turned out to be priceless!

-Maria T.

Vicki never wanted to be described as “dowdy” and after working together she is the happiest she has ever been with her clothes.

“This whole process began when I overheard two ladies discussing an acquaintance, similar to my age, whom they dubbed as “dowdy”. I came home, surveyed my wardrobe and decided I never wanted to be described as “dowdy”.  This was my lightbulb moment when I realized that I needed some help with creating a more stylish look and thus the start of my fashion adventure with Loren.

Loren is a joy to work with.  She is a great stylist and really encouraged me to change my style from shorts and t-shirts to a more put-together and sophisticated look. Working with Loren has inspired me to step-up all pieces of my wardrobe including gym clothes. I am the happiest I have ever been with my clothes. 

She makes the process fun but is totally honest and will tell you when something does/will not work. Everyone should  have a Loren!”

-Vicki P.


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