Don’t wait until it’s too late to consider the style of your teams as part of the experience for your guests.
When is the right time to update your team’s style? It depends…
If you’re a property that is in the process of remodeling, rebranding, and/or updating your image, tag lines, slogans, etc., it’s the perfect time evaluate your existing dress code guidance and prepare a new dress code if you don’t already have one. This is because you’ve got the process started – establishing the new direction for your resort/hotel and your team’s style is an extension of that. You’ll be able to fluidly progress from décor, setting and other aesthetic choices along with the style for your teams.
When is just right?
Providing dress code guidance ahead of a brand relaunch or reopening is great timing because it will allow your teams to assess what they have in their wardrobe that they can continue to use and what they’ll need to buy to be part of the dress code. Anywhere from 1-3 months before a reopening or after a new brand has been approved is a great time to engage with a professional stylist to update your dress code and provide updated guidance on their style.
When is it too late?
It’s never too late to start but if you wait until your property has reopened, your people will be preoccupied and busy because of all the reopening tasks ahead of them. Of course changes can be made, dress codes can be updated, but if possible you want to think ahead to avoid this as it can become a distraction and will end up being put off. All of this can be avoided by looking ahead to a date and working backwards. Knowing that you want your teams educated on the new dress code and style guidance, before a certain deadline.
What’s too soon?
If you know you’re about to embark on a brand update/refresh, you’ll want to wait until you have the direction established- décor, colors, branding details, etc. Do not update the style ahead of a brand update as it will not align. And the work will have to be redone. If you know there is a major rebrand/renovation on the horizon, hold still. Any styling work done ahead of that will be premature. You want to engage your design professionals and have the brand direction established first. Then updating the dress code can progress in tandem with the other work being done.
When else is it time to update the dress code/style guidance?
When you just “know” the styles are no longer working. Your teams aren’t looking as sharp, polished or on-point as you’d like. It’s been a number of years since the last major refresh of your dress code. Perhaps you don’t even have a dress code in place and want to change how your teams are showing up. If you don’t ‘like what you see in terms of styles and appearance, it’s time to take action.
One of the ways I can support your teams is through style workshops to educate, excite and empower your teams around their styles. Learn more and contact me here.