Don’t wait until it’s too late to consider the style of your teams as part of the experience for your guests.
When is the right time to update your hospitality team’s style? It depends…
If you’re a resort that is in the process of remodeling, rebranding, and/or updating your image, tag lines, slogans, etc., it’s the perfect time evaluate your existing dress code guidance and uniform selection for your teams. This is because you’ve got the process started – establishing the new direction for your resort and the style is an extension of that. You’re able to fluidly progress from décor, setting and other aesthetic choices along with the style for your teams.
When is just right?
Providing dress code guidance ahead of a brand relaunch or reopening is great timing because it will allow your teams to assess what they have in their wardrobe that they can continue to use and what they’ll need to buy to be part of the dress code. For uniform teams, it gives you time to order any new uniforms and have them fitted properly. So anywhere from 3-6 months before a reopening or official rebranding is a great time to engage with a professional stylist to update your dress code and your teams’ style.
When is it too late?
It’s never too late to start but If you wait until your property has reopened your people will be preoccupied and busy because of all the reopening tasks ahead of them. Of course changes can be made, dress codes can be updated and new uniforms ordered, but if possible you want to think ahead to avoid this as it can become costly. This is because you may order certain uniforms only to find out they aren’t really the style you’re going for your teams, the department heads maybe didn’t quite capture the ethos you wanted to and you may need to reorder several times to get it right. All of this can be avoided by working with a stylist to help bring the vision of your brand and resort to life through the style of your teams.
What’s too soon?
If you know you’re about to embark on a brand update/refresh, you’ll want to wait until you have the direction established- décor colors, branding details, tag lines, etc. Do not update the style ahead of a brand update as it will not align. And the work will have to be redone. If you know there is a major rebrand/renovation on the horizon, hold still. Any styling work done ahead of that will be premature. You want to engage your design professionals and have the brand direction established first. Then updating the dress code and uniform style can progress in tandem with the other work being done.
When you just “know” the styles are no longer working. Your teams aren’t looking as sharp, polished or on-point as you’d like. It’s been a number of years since the last major refresh of your dress code or uniform program. When your teams are reporting dissatisfaction and discomfort with their uniforms. It’s time to take action if it’s something you’ve been putting off. There are ways of making your vision come to life through dress codes, style guides and uniform team styling. Contact me to discuss your unique property needs and what you desire.