Sustainable Fashion & When to Shop

“How do you know when enough is enough? When do you stop shopping?”


I received this question from a client and it ties into a core part of sustainable fashion.

If you’ve had this question before, before scrolling through to find the answer, think about why you’re asking in the first place. If it’s out of frustration, you’re past the point where enough is enough, and you’ve veered way into overwhelm territory.

But if you’re genuinely curious and not overwhelmed, the answer is, when you don’t feel like there are any more gaps in your wardrobe. Start looking for, finding, and filling the gaps in your wardrobe.

How do you find a gap? Simple. Ask yourself these questions:

  • When you’re looking through your wardrobe, what is the one piece you keep reaching for that you don’t have?
  • What is something you realize would make your outfits work better for you if you had it?

If you can’t answer either of those questions, then there’s a good chance you don’t need to add something to your wardrobe. It’s crucial to have this conversation so you don’t end up with closets full of nothing to wear.

That’s the best part about figuring out your signature style: you get to disconnect from the cycle of shopping when manufacturers want you to shop and you can have more sustainable fashion in your wardrobe.

Without your signature style to help guide your decision making process, you may feel like if you just had this one thing your style would be better. But when you’ve taken the time to determine your style you can make objective assessments about what you need (or want!) to complete your looks and outfits.

I’ve worked with many clients who have 2-3 closets full of clothes they aren’t wearing. And a common story is like this one from one of my clients –

“My closet is full and even though I have some stylish pieces, it all seems so boring.  I am currently frozen with a closet packed with clothes and nothing to wear that is comfortably stylish.”

After our time together, I created over 40 outfits using what she already owned. She shared –  “I loved that you were unflappable but still enthusiastic.  You were very understanding of my difficulties in identifying the style I wanted and how to get there.  I knew I was in good hands. We made much headway and more than that, I have a much better idea of my style and how I ended up with too many clothes.”

Which camp do you fall into? Are you stuck in the cycle of mindless shopping or do you shop for the gaps?

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