Help your teams portray a luxury appearance on a limited budget

Give your teams the tools to present themselves so their professional appearance aligns with your luxury brand.

Luxury hotel brands have the décor, public spaces and design to align with their elevated message but have not considered what their non-uniformed teams are wearing. These teams are left to figure out how to portray an elevated style on a budget.  

It is impossible based on median salaries that first line supervisors, managers and other non-uniform teams make to have the disposable income for luxury wardrobes. And they likely have not been taught how to dress in a way that exudes luxury without breaking the bank.

What this means for your brand, your guests and their experience:

Without styling knowledge that explains how they can portray a high-end look that flatters them, they will try to figure out how to dress high-end on their own – occasionally hitting and missing the mark and having no idea why one outfit worked and the other didn’t.  

Or because they don’t know how to dress the way you want them to, they will continue to dress as they always have, putting the burden on management to correct the results as needed. 

If they continue to miss the mark in their appearance, this creates a dissonance between what your guests expect and see while at your hotel. And this does not support your brand, your message or the experience you want your guests to have.

The good news…

A luxury or high-end look comes down to achieving basics of flattering style and ownership of that style. Ownership of personal style comes down to mindset and intention which is what I teach in my workshops. 

However, there are some best practices that anyone can use to immediately elevate their professional appearance without having to buy a thing.

Here are three practices to help your teams demonstrate a high end, luxury appearance on a budget.

 

Get the details right – In styling, the devil really is in the details. These key details include clean clothes, wrinkle-free clothes, and well-maintained shoes. Assess if your teams are wearing clothes that are clean or stained. Are the clothes pressed or looked like they were just pulled from a laundry basket? Look at their shoes – are they polished, clean, free of scuffs? Are they worn to the point of looking worn out? If you see these types of issues, mention this to them. Some people truly aren’t aware of the importance of these things. 

Lay the foundation for great style – Make sure your teams are wearing clothes that fit properly. Clothing that fits – actually fits. It’s not too long, too baggy, too snug, too blousy, too big in one area but fitted in another, etc. This is THE hardest element of flattering style for most people to achieve but it is the one that most clearly indicates if someone has a well-honed sense of self and style. If you see people on your team wearing clothes that don’t fit, recommend they get them altered. It’s a low cost way to create a custom look which equates with an elevated appearance. If their clothes are too tight, this is a more sensitive conversation but it’s still an important one to have as clothes that are too snug/tight will present an off-putting message as well. Remember to always tie the conversations back to the image you want to portray as part of your brand. Read more about why context is crucial for directing professional style.

Advise your teams to wear solids, neutrals and darker colors. Dark colors do not show dirt as readily as lighter colors which means they’re easier to maintain. Solids have more staying power than patterns. Neutrals include colors such as gray, navy, beige, brown, black, white, cream etc. Neutrals are classic and timeless which means they’re effective at conveying a sense of understated luxury and quality. This does not mean you want a team of people wearing exclusively black and white because that is boring and predictable. Encourage your teams to select the neutral colors that they prefer or provide them with a subset of approved colors they can choose from. 

Next Steps

I encourage you to look at your teams’ style with the suggestions I provided as you will see where you can share your new insights with your teams. These are minor updates that don’t involve shopping for a new wardrobe and spending lots of money. But they will make immediate impact.

And if you want support for your teams to help them develop their personal styles that will perfectly complement your brand, my style workshops help them achieve all of that. Learn more and contact me here.

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