Don’t sabotage your professional appearance on your next business photoshoot

You’re investing the time and money are your next set of professional photos, be sure to avoid these mistakes so you don’t end up disappointed and frustrated.

Don’t make these mistakes on your next business photoshoot:

1. Wearing tank tops, sports bras or other athleisure clothes (unless you are a fitness instructor*). I have seen professionals with headshots taken in tank tops. That is a big N-O. Consider the message you want to send with your photos and the first impressions you want to make. Business is business and showing up in person or in photos in too-casual clothes will confuse your prospective clients. *Even if you are in a fitness business, I still advise taking one headshot in regular (business) clothes. Also, I am not suggesting a business suit but do strive for an outfit that implies you are a professional in your field.

2. Wrinkled, stained, and/or poor fitting clothes – You’ve selected the perfect color top and it’s wrinkled? Or you have the great pair of pants but they pull across your hips? All of these style mistakes will detract from your photos. Photo editing can only do so much, and you should not plan to rely on massive amounts of touch ups. Don’t assume everything can be touched up and rely on photo editing. Touchups are exactly that – touch ups. Select your outfits ahead of time, iron or steam them if necessary, and confirm they fit you appropriately. Check for stains or holes and make sure your clothes are ready to go.

3. You show in person not looking anything like your photos – If you get your photos done with professional hair, makeup and styling and then show up to a meeting or networking event without makeup, in casual clothes and without your hair styled, this creates a big disconnect. Don’t overdo it in your photos. If you never wear makeup, you should have it done for your headshots and photos, but be sure it is light and natural looking. If you have your makeup professionally done, then consider styling your hair yourself. Or consider having your hair styled but do your own makeup. The point is that you don’t want to be so unrecognizable in person that people don’t know they have seen you online. I’ve seen this many times – people who are pulled together and styled online, in their photos and then they show up completely casual and unpolished in person. If you need help with this and want to be sure you show up so that your style reflects who you really are, a stylist can help.

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