Why Body Measurements Will Set You Free


Shopping by measurement was a concept I learned through reading style books and my own personal styling course I took. This method of shopping by your body measurements will set you free.

It was new to me and I had to practice to figure it out, but once I did, it became a game changer and I try to teach it as much as possible. It’s how I shop for my clients and it dramatically increases fitting room success and reduces fitting room meltdowns.

Why measure yourself and your clothes?

Vanity Sizing

Vanity sizing has been around for decades and it is primarily the fashion industry’s response to making us feel better about ourselves as the “average” American size keeps getting bigger. So in other words, what was a size 10 thirty years ago is now a size 6. The fashion industry does this to make us feel better about ourselves but it makes shopping much more difficult.

All brands use vanity sizing. There is difference in sizing from brand to brand because every brand and manufacturer uses their own “fit model.” That means every brand’s size 8 model (for example) will vary. They try to make the most clothes to fit the most people at each size. This obviously does not translate into a good fit for the majority of women.

This is starting to happen in casual menswear – for example you’ll see slim fit shirts and various adjectives to describe pants – what does this mean? Who knows? But with measurements to compare to, you’ll have a much better chance at success.

Your numbers – not theirs

The other thing I love about shopping by measurement is it separates you from the tag. The number. If you have a problem with the sizes you’re wearing, you can forget them, focus on your numbers, compared to the clothing’s numbers. It’s much more personal this way.

Use the measurements!

For ladies – watch this video on how to take your measurements (and how to measure your clothes when shopping). Learning how to use your body measurements to help you shop will set you free from shopping frustrations.

For guyswatch this video on basic measurements to take on yourself and to measure clothes when shopping.

Write down your measurements, keep them in your phone or somewhere handy, always have a flexible measuring tape and enjoy shopping success!! Before shopping be sure to do these three things.

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