Styling my clients for their new future is my genius and what I can do for you


I’m Loren, former scientist turned stylist who discovers your iconic style that reflects who you're becoming.

The most important thing about style is that it is YOU, and that is exactly what my styling focuses on.

But not the YOU that you think you are, but the YOU that is waiting to step out into the world, powerfully confident.

Discovering your iconic personal style means you're ready to show up authentically and unapologetically and be seen as the unique individual you are.

My style journey

  • As a kid

    I was an ugly duckling who was teased about the way I dressed.

  • As I grew up

    My style was directionless. I experimented, and tried a little bit of everything.

  • When I was living and working in Florida

    I had a meltdown in my 20s. One day everything in my closet was OK, and the next day it wasn't. I went shopping, bought a bunch of things on sale at a retail store. Some of them worked, some didn't, and the store wasn't one that was known for high-quality clothing, so none of it lasted.

  • When I moved from Florida to Colorado

    I felt pretty confident about my style choices.

  • When I moved from Colorado to Arizona

    I entered my "beige, bland, and boring" phase.

After moving to Arizona, I realized something had to change.

I felt completely out of place. I knew whatever I was wearing in Colorado wasn't working here in Phoenix.

I felt like I needed an entirely different wardrobe.

I'd learn later that it wasn't that I needed different clothes, I just needed to understand my style and honor it. But my style was so mismatched. So directionless. So beige. Which always led to me feeling like I didn't know how to dress for a new place.

That's when I discovered shopping secondhand. And I started getting compliments on my outfits.

Shopping secondhand started as affordable and guilt-free retail therapy, but eventually, it completely changed how I shop for clothes, and how I style myself. Over time, I formed an entirely new wardrobe out of secondhand clothing. I started to receive compliments and gain confidence plus I developed an inner "knowing" for what I knew to be right for me - creating a balanced, harmonious wardrobe.

The transformation that I experienced was what I wanted to bring to my clients. I reverse engineered my process of self-discovery, styling and shopping to create the services I offer.

The journey to your iconic, personal style

People can be embarrassed to talk about style problems with their friends. We just assume we should be able to do this on our own. After all, it’s just getting dressed every day.

But when you can't do that yourself, it's heartbreaking.

I see what’s possible for you and your clothes.

My systematic and scientific approach works because we start with YOU. I help you develop a lasting, sustainable style, that enables you to make clear decisions when creating outfits and shopping.

Once you establish and honor your personal style, you will consistently feel confident in how you look.

Imagine the confidence you'll have once you can pull together an outfit from your closet and know it'll work.

No more settling with your style.

Contact me to create your iconic style

I am an SOS Grad:

Causes I support:

Free on-demand training:
How to create the style you want without having to buy an entirely new wardrobe.
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