Fashion as we know it is not sustainable.
We have accepted that clothing is disposable, cheap and not reusable. This is not environmentally, socially or economically sustainable.
- Approximately 80 billion clothes are made worldwide each year.
- The average closet has over 300 items but yet we feel like we have nothing to wear.
- The average American throws away over 60 pounds of clothing waste each year.
These statistics do not even account for the tremendous amount of resources needed for garment production including energy, water and pesticide use. Additionally, many of the workers are not paid fair or living wages and frequently work in dangerous conditions. The Rana Plaza Factory collapse claimed over 1,100 lives and injured more than 2,000 people.
Why sustainable fashion style?
Curbside recycling has become a part of our everyday lives. You may recycle plastic bottles but don’t think twice about the polyester shirt you throw away.
I am here to bring the “3 R’s” to your closet. If you are conscious of your lifestyle decisions and the environmental and economic impact of your purchases, you have come to the right place.
Perhaps you are finding it difficult to look stylish, be ecologically, economically and socially savvy with your purchases and have your wardrobe convey the message you want to deliver. You may be overwhelmed by the choices, don’t know where to start, are in a transition in your life, or maybe you just don’t like to shop that much.
If you want to break the cycle of buying and throwing away, you have taken the first step to a more sustainable style.
Together let’s Reduce, Reuse and Restyle!
What is a sustainable wardrobe?
A sustainable wardrobe is one that takes into account the economic, environmental and social impacts of clothing manufacturing.
These are the Three Pillars of Sustainability sometimes referred to as People, Planet, Profit. A sustainable wardrobe reflects conscious choices that you make to reduce the negative effects of today’s “throw away” fashion.
Nothing to wear…
Many of my clients have closets full of clothes and accessories that they keep though they no longer wear them. As a result, they have closets full of nice clothes but “nothing to wear.” They buy more clothes, and the cycle continues. In the end, they don’t have a style and their closets aren’t sustainable–or manageable. We are consuming clothing rather than owning the clothing.
I come from a career as an environmental consultant with degrees in environmental science and geology. What I experienced during my career showed me firsthand the degradation of the environment without many solutions to fix it. I worked on sites that were contaminated by the pollution from synthetic fiber manufacturing. Unfortunately for an untold number of locations in this country there is no widespread technology to “clean up” this pollution. When you consider the poor quality clothing that fast fashion is producing, the environmental degradation and human rights abuses that exist in the countries producing the clothes and accessories, it’s hard to standby idly. So it inspired me to break the cycle.
What I do differently
When I work with my clients, I break the fast fashion cycle by restyling what they own and purchasing higher quality garments and accessories through consignment and/or sustainable brands. It is possible to be stylish and shop from secondhand sources or purchase new clothing from responsible, ethical and sustainable sources. It is possible to break away from traditional retail markets and support your local economy.
Looking for more resources for sustainable fashion style?
My curated Sustainable Style Resources can help you shift where and how you shop and start down the path of a sustainable wardrobe.
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Small habit changes = results!
“Hi Loren – just wanted to let you know that after reading the article you had linked regarding fast fashion has made me rethink how I shop. I’m trying to be a better consumer and if I buy retail to try to do so in a way that has a more of a positive impact on people/mother earth.” – Kristen S.